We are Edheads!
A homegrown brand that adapts with the everchanging teenage trend.
With renewed awareness, teens today continue to educate, entertain and grow in an independent space. Through this journey, they seek a fashion companionship that reflects their way of expression, and Edheads fits right in, catching up their swift.
Our collection is effortlessly chic while keeping in mind that today’s youth desires to be more expressive. The ‘genZ’ attitude is very evident in our clothing line which is comfortable, unmatched quality, easy to hang out in, fashionable and above all, has sustainability at its core.
You can create a better future by choosing to support Ed-a-Mamma clothing.
Know more about what makes us a conscious brand.
Our fabrics are all natural fibre based and biodegradable. Most of our pieces can be discarded in your compost pile after their lifecycle.
We use safe dyes that are AZO free.
Our clothes are made for many wears, to make memories in and to share with others. Thus, reducing waste!
And the prints! Our prints are created just for you. They are beautiful, of course, but they are also designed to spark ideas and tell new stories.
Our fabrics are pre-washed and dried to eliminate shrinkage.
Our metal trims are nickel-free and safe.
Our garments have plastic-free buttons.
Our garment tags are made from FSC certified paper.
Our vendor facilities are fully compliant and every product is screened through a needle detector machine